{"id":2107,"date":"2026-03-09T10:18:52","date_gmt":"2026-03-09T10:18:52","guid":{"rendered":"https:\/\/devcmuksite.campaignmaster.co.uk\/?page_id=2107"},"modified":"2026-10-21T15:57:18","modified_gmt":"2026-10-21T14:57:18","slug":"add-ons","status":"publish","type":"page","link":"https:\/\/campaignmaster.co.uk\/index.php\/add-ons\/","title":{"rendered":"Optional Add-ons"},"content":{"rendered":"
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Extend your email marketing capabilities<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Enhance your CM Email Marketing account with additional tools designed to extend the way you create, automate, personalise and measure your campaigns. Choose the add-ons that fit your organisation and build a platform around the way\r\n you work.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Create & capture<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Build new ways to collect information, grow your audience and create online experiences that support your campaigns.<\/span><\/h5>\r\n <\/div>\r\n <\/div>\r\n
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Subscriber forms<\/strong><\/h6>\r\n

Create subscription forms to capture new contacts and manage subscriber preferences, interests and profile information.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Data capture forms<\/strong><\/h6>\r\n

Build customisable forms, surveys and questionnaires to collect and store structured data directly within your account.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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External hosted content<\/strong><\/h6>\r\n

Bring externally hosted HTML and other content directly into your account, making it easy to reuse existing assets within your campaigns.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Online pages<\/strong><\/h6>\r\n

Create and publish branded web pages and microsites using our intuitive online editor.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Automate & personalise<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Create more relevant customer experiences with tools that respond to behaviour, preferences and key moments automatically.<\/span><\/h5>\r\n <\/div>\r\n <\/div>\r\n
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Email & SMS automation<\/strong><\/h6>\r\n

Build automated customer journeys across email and SMS, with workflows triggered by engagement, behaviour and predefined criteria.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Triggers<\/strong><\/h6>\r\n

Respond to subscriber actions and behaviours in real time with timely, relevant communications.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Channels<\/strong><\/h6>\r\n

Give subscribers greater control over the communications they receive by allowing them to manage preferences across different content categories.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Customised content<\/strong><\/h6>\r\n

Personalise text, images and links for individual subscribers to create more relevant, targeted communications.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Automated campaigns<\/strong><\/h6>\r\n

Automatically send campaigns around important dates and customer moments, from welcome journeys and anniversaries to renewals and birthdays.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Extend your reach with SMS<\/span><\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Connect with your audience beyond the inbox with personalised SMS campaigns. Send targeted messages directly from Campaignmaster and track performance with detailed reporting.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Personalised messaging<\/strong><\/h6>\r\n

Use your contact data to create relevant, targeted SMS communications.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Email & SMS together<\/strong><\/h6>\r\n

Combine channels to create more connected customer journeys.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Detailed reporting<\/strong><\/h6>\r\n

Track delivery and engagement to understand campaign performance.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Analyse & optimise<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Go beyond standard campaign reporting with additional tools to understand performance, identify opportunities and optimise every send.<\/span><\/h5>\r\n <\/div>\r\n <\/div>\r\n
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Bespoke reports<\/strong><\/h6>\r\n

Create reports tailored to your requirements, helping you uncover the data and insights that matter most to your organisation.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Advanced analytics<\/strong><\/h6>\r\n

Gain deeper insight into audience engagement, including device usage, scrolling behaviour, link interactions and email deletions.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Advanced rendering<\/strong><\/h6>\r\n

Preview and test your emails across multiple devices and email clients to help ensure a consistent experience wherever they’re opened.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Advanced spam analysis<\/strong><\/h6>\r\n

Test campaigns against multiple spam filters and identify potential deliverability issues before you send.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Track & understand<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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See what happens beyond the initial email interaction and build a more complete picture of subscriber engagement.<\/span><\/h5>\r\n <\/div>\r\n <\/div>\r\n
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Web tracking<\/strong><\/h6>\r\n

Track subscriber activity on your website after they engage with an email campaign, including page visits, time spent on site and location data.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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External site tracking<\/strong><\/h6>\r\n

Track email engagement directly from Outlook and receive notifications when recipients click links within your emails.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Deep tracking<\/strong><\/h6>\r\n

Understand how subscribers interact with your email content, including who has downloaded PDFs and other campaign assets.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Not sure which add-ons are right for you?<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Our team can help you choose the tools that best fit your requirements and get more from your Campaignmaster account.<\/span><\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Talk to our team<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Extend your email marketing capabilities Enhance your CM Email Marketing account with additional tools designed to extend the way you create, automate, personalise and measure your campaigns. Choose the add-ons that fit your organisation and build a platform around the way you work. Create & capture Build new ways to collect information, grow your audience […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width-page.php","meta":{"footnotes":""},"class_list":["post-2107","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":20,"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/2107\/revisions"}],"predecessor-version":[{"id":11568,"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/2107\/revisions\/11568"}],"wp:attachment":[{"href":"https:\/\/campaignmaster.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}