![\"\"](\"https:\/\/blog.campaignmaster.co.uk\/wp-content\/uploads\/2024\/02\/Outlook-Style-Email-Example-1.png\")
<\/figure>\n\n\n\nIt resembles a direct email right?<\/p>\n\n\n\n
The whole idea of creating this style of email campaign is to encourage recipients to engage with the email, by making it seem as though it was sent directly to them, rather than mass launched to a mailing list.<\/p>\n\n\n\n
This \u2018direct\u2019 form of communication establishes trust and a more personal connection with your recipient, which can lead to them engaging more with your campaigns \u2013 whether this is by replying to the campaign or clicking on a particular link.<\/p>\n\n\n\n
With Campaignmaster you can have all replies emailed directly to an inbox of your choice.<\/p>\n\n\n\n
It can be easy for recipients to recognise a mass mailing, especially when your campaign is more design based. With Outlook style campaigns, it\u2019s difficult to identify if the email was sent to just you, or a wider audience.<\/p>\n\n\n\n
However, let\u2019s get one thing straight here \u2013 the purpose is not to mislead your audience, but to provide direct information in a more familiar and to the point format.<\/p>\n\n\n\n
How to Build an Outlook Style Campaign<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhen it comes to building an Outlook style campaign, simplicity is key. If you\u2019re looking for inspiration, look no further than your very own Outlook email signature. This is after all what we\u2019re trying to replicate.<\/p>\n\n\n\n
Using an Open HTML editor<\/a> is beneficial here as no additional code or formatting will be applied to your campaign and so you have a nice, clean slate to start working from.<\/p>\n\n\n\nLet\u2019s explore some key design elements you\u2019ll want to include:<\/p>\n\n\n\n
<\/div>\n\n\n\n\n- Right at the start of the campaign you\u2019ll want to insert your greeting. We suggest using \u2018Dear\/To [First Name]\u2019. If you store your recipients first name, this is a great place to insert personalisation to make the email feel that bit more personal. This can be followed by \u2018I hope you are well?\u2019 or perhaps a \u2018Happy Friday! I hope you\u2019ve had a good week?\u2019, based on when you are planning to launch the campaign.
<\/li>\n\n\n\n - Next up we have the body content. This is where you will place the main message or information you are trying to convey. This may include images or links.
<\/li>\n\n\n\n - Once you\u2019ve added in your body content, it\u2019s time to create your sign off. We recommend trying to replicate your usual Outlook signature here. This may include a company logo (which you should link), contact information and a sign off such as \u2018Kind regards\u2019 text.
<\/li>\n\n\n\n - One link you cannot neglect in your email campaign is your unsubscribe link. Yes, this campaign may look different, but that by no means gives you the green light to leave out key (and legal) elements. An opt out link is required in all marketing messages. Usually, marketers will place an unsubscribe link in the footer of the email and so placing it under your signature seems like a fitting position.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Once you have built your email, make sure to test it thoroughly to different email clients to make sure it renders exactly how you want it to. If you don\u2019t have access to different email clients we can provide an advanced rendering feature<\/a>.<\/p>\n\n\n\n<\/div>\n\n\n\nMaking Outlook Style Campaigns Work Harder<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nYou may be convinced to give Outlook styled campaigns a go, but before you start, I have some helpful tips to make sure your campaign is effective as possible:<\/p>\n\n\n\n
<\/div>\n\n\n\n\n- Personalisation<\/strong>
Utilise the ability to personalise your sender details to make a better connection with your recipients. For example, rather than sending your campaign from \u2018news@e.campaignmaster.co.uk\u2019, send it from \u2018ameeta@e.campaignmaster.co.uk\u2019 so the communication feels more personal.
<\/li>\n\n\n\n- Default Link Style
<\/strong>Usually in email campaigns, we suggest to create clear CTAs (calls to actions), sometimes the more colourful the better to attract your recipient\u2019s attention. However, in Outlook style campaigns, it is best to stick to using a blue font with an underline. Because of software\u2019s such as Microsoft Word and search engines such as Google, we are subconsciously conditioned to think links formatted like this are credible. The more trustworthy a link, the higher the likelihood of them being clicked on. Furthermore, links formatted in this way resemble how links would usually look in regular Outlook emails.
<\/li>\n\n\n\n- Using a Human Voice
<\/strong>The whole purpose of Outlook styled campaigns is to resemble a personal email communication. A great way of confirming this is by using a friendly and light hearted tone \u2013 just as you would if you were to email someone directly. This will help to build a connection with your recipient and will encourage engagement.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTempted to try an Outlook styled campaign yourself? Why not use our split testing feature<\/a> to adjust your content and see how effective an Outlook style campaign can be for you. Alternatively, get in touch and we can work with you to create a brand-new Outlook style template directly in your account.<\/p>\n\n\n\n
When it comes to building an Outlook style campaign, simplicity is key. If you\u2019re looking for inspiration, look no further than your very own Outlook email signature. This is after all what we\u2019re trying to replicate.<\/p>\n\n\n\n
Using an Open HTML editor<\/a> is beneficial here as no additional code or formatting will be applied to your campaign and so you have a nice, clean slate to start working from.<\/p>\n\n\n\n Let\u2019s explore some key design elements you\u2019ll want to include:<\/p>\n\n\n\n Once you have built your email, make sure to test it thoroughly to different email clients to make sure it renders exactly how you want it to. If you don\u2019t have access to different email clients we can provide an advanced rendering feature<\/a>.<\/p>\n\n\n\n You may be convinced to give Outlook styled campaigns a go, but before you start, I have some helpful tips to make sure your campaign is effective as possible:<\/p>\n\n\n\n Tempted to try an Outlook styled campaign yourself? Why not use our split testing feature<\/a> to adjust your content and see how effective an Outlook style campaign can be for you. Alternatively, get in touch and we can work with you to create a brand-new Outlook style template directly in your account.<\/p>\n\n\n\n\n
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<\/li>\n\n\n\nMaking Outlook Style Campaigns Work Harder<\/strong><\/h1>\n\n\n\n
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Utilise the ability to personalise your sender details to make a better connection with your recipients. For example, rather than sending your campaign from \u2018news@e.campaignmaster.co.uk\u2019, send it from \u2018ameeta@e.campaignmaster.co.uk\u2019 so the communication feels more personal.
<\/li>\n\n\n\n
<\/strong>Usually in email campaigns, we suggest to create clear CTAs (calls to actions), sometimes the more colourful the better to attract your recipient\u2019s attention. However, in Outlook style campaigns, it is best to stick to using a blue font with an underline. Because of software\u2019s such as Microsoft Word and search engines such as Google, we are subconsciously conditioned to think links formatted like this are credible. The more trustworthy a link, the higher the likelihood of them being clicked on. Furthermore, links formatted in this way resemble how links would usually look in regular Outlook emails.
<\/li>\n\n\n\n
<\/strong>The whole purpose of Outlook styled campaigns is to resemble a personal email communication. A great way of confirming this is by using a friendly and light hearted tone \u2013 just as you would if you were to email someone directly. This will help to build a connection with your recipient and will encourage engagement.<\/li>\n<\/ul>\n\n\n\n