SPF \u2013 Sender Policy Framework<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nA SPF record defines mail servers and domains that are allowed to send emails on behalf of your domain.<\/p>\n\n\n\n
Having an SPF record increases your trustworthiness in the eyes of the receiving email server. In the absence of this, the receiving server may consider you a spoofer and could mark your IP address as illegitimate, resulting in your emails being rejected.<\/p>\n\n\n\n
<\/div>\n\n\n\nDKIM \u2013 Domain Keys Identified Mail<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nDKIM is a protocol that allows an organisation to transmit a message which is verified by a mailbox provider. This is also referred to as a digital signature that allows receiving servers to determine the sender\u2019s reputation and conclude that the email was not altered in transit, increasing the chances of reaching the inbox.<\/p>\n\n\n\n
<\/div>\n\n\n\nDMARC \u2013 Domain based Message Authentication, Reporting & Conformance<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nThis ensures that legitimate email is properly authenticating against established DKIM and SPF standards and that fraudulent activity appearing to come from legitimate domains is blocked. It might affect your IP reputation and deliverability if you don\u2019t have this.<\/p>\n\n\n\n
So that\u2019s the technical stuff in place, now let\u2019s get down to how you send your email.<\/p>\n\n\n\n
<\/div>\n\n\n\nNo Spoofing!<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nSpoofing is a term used when the sender disguises the source of sending. For example, company ABC sends emails, but they are using an email marking system called XYZ. The receiver server will check that ABC is sending emails from ABC. But we know the ESP is really XYZ. This means the sender is spoofing the originator and this could result in a potential temporary or permanent block, as the identities do not match up.<\/p>\n\n\n\n
A lot of ESPs don\u2019t provide the option for a fully branded sending address, but Campaignmaster do. In fact, it\u2019s a standard set up process for all our clients and greatly improves delivery of emails as we don\u2019t spoof, resulting in happy server handshakes!<\/p>\n\n\n\n
<\/div>\n\n\n\nTLS \u2013 Transport Socket Layer<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nTLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\nSo now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n
<\/div>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\nHowever, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\n
A SPF record defines mail servers and domains that are allowed to send emails on behalf of your domain.<\/p>\n\n\n\n
Having an SPF record increases your trustworthiness in the eyes of the receiving email server. In the absence of this, the receiving server may consider you a spoofer and could mark your IP address as illegitimate, resulting in your emails being rejected.<\/p>\n\n\n\n
DKIM \u2013 Domain Keys Identified Mail<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nDKIM is a protocol that allows an organisation to transmit a message which is verified by a mailbox provider. This is also referred to as a digital signature that allows receiving servers to determine the sender\u2019s reputation and conclude that the email was not altered in transit, increasing the chances of reaching the inbox.<\/p>\n\n\n\n
<\/div>\n\n\n\nDMARC \u2013 Domain based Message Authentication, Reporting & Conformance<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nThis ensures that legitimate email is properly authenticating against established DKIM and SPF standards and that fraudulent activity appearing to come from legitimate domains is blocked. It might affect your IP reputation and deliverability if you don\u2019t have this.<\/p>\n\n\n\n
So that\u2019s the technical stuff in place, now let\u2019s get down to how you send your email.<\/p>\n\n\n\n
<\/div>\n\n\n\nNo Spoofing!<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nSpoofing is a term used when the sender disguises the source of sending. For example, company ABC sends emails, but they are using an email marking system called XYZ. The receiver server will check that ABC is sending emails from ABC. But we know the ESP is really XYZ. This means the sender is spoofing the originator and this could result in a potential temporary or permanent block, as the identities do not match up.<\/p>\n\n\n\n
A lot of ESPs don\u2019t provide the option for a fully branded sending address, but Campaignmaster do. In fact, it\u2019s a standard set up process for all our clients and greatly improves delivery of emails as we don\u2019t spoof, resulting in happy server handshakes!<\/p>\n\n\n\n
<\/div>\n\n\n\nTLS \u2013 Transport Socket Layer<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nTLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\nSo now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n
<\/div>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\nHowever, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\n
DKIM is a protocol that allows an organisation to transmit a message which is verified by a mailbox provider. This is also referred to as a digital signature that allows receiving servers to determine the sender\u2019s reputation and conclude that the email was not altered in transit, increasing the chances of reaching the inbox.<\/p>\n\n\n\n
DMARC \u2013 Domain based Message Authentication, Reporting & Conformance<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nThis ensures that legitimate email is properly authenticating against established DKIM and SPF standards and that fraudulent activity appearing to come from legitimate domains is blocked. It might affect your IP reputation and deliverability if you don\u2019t have this.<\/p>\n\n\n\n
So that\u2019s the technical stuff in place, now let\u2019s get down to how you send your email.<\/p>\n\n\n\n
<\/div>\n\n\n\nNo Spoofing!<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nSpoofing is a term used when the sender disguises the source of sending. For example, company ABC sends emails, but they are using an email marking system called XYZ. The receiver server will check that ABC is sending emails from ABC. But we know the ESP is really XYZ. This means the sender is spoofing the originator and this could result in a potential temporary or permanent block, as the identities do not match up.<\/p>\n\n\n\n
A lot of ESPs don\u2019t provide the option for a fully branded sending address, but Campaignmaster do. In fact, it\u2019s a standard set up process for all our clients and greatly improves delivery of emails as we don\u2019t spoof, resulting in happy server handshakes!<\/p>\n\n\n\n
<\/div>\n\n\n\nTLS \u2013 Transport Socket Layer<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nTLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\nSo now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n
<\/div>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\nHowever, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\n
This ensures that legitimate email is properly authenticating against established DKIM and SPF standards and that fraudulent activity appearing to come from legitimate domains is blocked. It might affect your IP reputation and deliverability if you don\u2019t have this.<\/p>\n\n\n\n
So that\u2019s the technical stuff in place, now let\u2019s get down to how you send your email.<\/p>\n\n\n\n
No Spoofing!<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nSpoofing is a term used when the sender disguises the source of sending. For example, company ABC sends emails, but they are using an email marking system called XYZ. The receiver server will check that ABC is sending emails from ABC. But we know the ESP is really XYZ. This means the sender is spoofing the originator and this could result in a potential temporary or permanent block, as the identities do not match up.<\/p>\n\n\n\n
A lot of ESPs don\u2019t provide the option for a fully branded sending address, but Campaignmaster do. In fact, it\u2019s a standard set up process for all our clients and greatly improves delivery of emails as we don\u2019t spoof, resulting in happy server handshakes!<\/p>\n\n\n\n
<\/div>\n\n\n\nTLS \u2013 Transport Socket Layer<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nTLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\nSo now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n
<\/div>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\nHowever, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\n
Spoofing is a term used when the sender disguises the source of sending. For example, company ABC sends emails, but they are using an email marking system called XYZ. The receiver server will check that ABC is sending emails from ABC. But we know the ESP is really XYZ. This means the sender is spoofing the originator and this could result in a potential temporary or permanent block, as the identities do not match up.<\/p>\n\n\n\n
A lot of ESPs don\u2019t provide the option for a fully branded sending address, but Campaignmaster do. In fact, it\u2019s a standard set up process for all our clients and greatly improves delivery of emails as we don\u2019t spoof, resulting in happy server handshakes!<\/p>\n\n\n\n
TLS \u2013 Transport Socket Layer<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nTLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\nSo now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n
<\/div>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n<\/div>\n\n\n\nWhenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\nHowever, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\n
TLS encrypts emails whilst in transit. You can read more about this feature here<\/a>. This feature is enabled on request. Not everyone requires this additional layer of security, but if you know for sure the receiving domain supports TLS then we can enable this feature.<\/p>\n\n\n\n So now you\u2019ve got the correct practices in place, let\u2019s move onto the next important matter. Your data.<\/p>\n\n\n\n Whenever you upload data into our platform, we dedupe it and filter out any invalid email addresses. And even wrap it up nicely into an Excel spreadsheet if you want to sort it out! Thereafter, with every email launch we automatically manage your opt outs and bounces. You can even set your own bounce thresholds. Learn more about bounces here<\/a>.<\/p>\n\n\n\n However, data is ultimately your firm\u2019s responsibility and should be managed well.<\/p>\n\n\n\nClean Data<\/strong><\/h1>\n\n\n\n
![\"\"](\"https:\/\/blog.campaignmaster.co.uk\/wp-content\/uploads\/2023\/07\/Never-Block-Sender-Image.png\")
<\/figure>\n\n\n\n