Extend your email marketing capabilities
Enhance your CM Email Marketing account with additional tools designed to extend the way you create, automate, personalise and measure your campaigns. Choose the add-ons that fit your organisation and build a platform around the way you work.
Create & capture
Build new ways to collect information, grow your audience and create online experiences that support your campaigns.
Subscriber forms
Create subscription forms to capture new contacts and manage subscriber preferences, interests and profile information.
Data capture forms
Build customisable forms, surveys and questionnaires to collect and store structured data directly within your account.
External hosted content
Bring externally hosted HTML and other content directly into your account, making it easy to reuse existing assets within your campaigns.
Online pages
Create and publish branded web pages and microsites using our intuitive online editor.
Automate & personalise
Create more relevant customer experiences with tools that respond to behaviour, preferences and key moments automatically.
Email & SMS automation
Build automated customer journeys across email and SMS, with workflows triggered by engagement, behaviour and predefined criteria.
Triggers
Respond to subscriber actions and behaviours in real time with timely, relevant communications.
Channels
Give subscribers greater control over the communications they receive by allowing them to manage preferences across different content categories.
Customised content
Personalise text, images and links for individual subscribers to create more relevant, targeted communications.
Automated campaigns
Automatically send campaigns around important dates and customer moments, from welcome journeys and anniversaries to renewals and birthdays.
Extend your reach with SMS
Connect with your audience beyond the inbox with personalised SMS campaigns. Send targeted messages directly from Campaignmaster and track performance with detailed reporting.
Personalised messaging
Use your contact data to create relevant, targeted SMS communications.
Email & SMS together
Combine channels to create more connected customer journeys.
Detailed reporting
Track delivery and engagement to understand campaign performance.
Analyse & optimise
Go beyond standard campaign reporting with additional tools to understand performance, identify opportunities and optimise every send.
Bespoke reports
Create reports tailored to your requirements, helping you uncover the data and insights that matter most to your organisation.
Advanced analytics
Gain deeper insight into audience engagement, including device usage, scrolling behaviour, link interactions and email deletions.
Advanced rendering
Preview and test your emails across multiple devices and email clients to help ensure a consistent experience wherever they’re opened.
Advanced spam analysis
Test campaigns against multiple spam filters and identify potential deliverability issues before you send.
Track & understand
See what happens beyond the initial email interaction and build a more complete picture of subscriber engagement.
Web tracking
Track subscriber activity on your website after they engage with an email campaign, including page visits, time spent on site and location data.
External site tracking
Track email engagement directly from Outlook and receive notifications when recipients click links within your emails.
Deep tracking
Understand how subscribers interact with your email content, including who has downloaded PDFs and other campaign assets.
