Email marketing built to deliver more
Create engaging campaigns
Design and send targeted email campaigns with the tools you need to create professional, personalised communications.
Automate every journey
Build automated journeys that respond to customer behaviour, helping you deliver the right message at the right time.
Deliver with confidence
Improve deliverability with industry-leading infrastructure backed by expert UK-based support.
CM Email Marketing is Campaignmaster’s powerful email and SMS marketing platform, bringing campaign creation, automation and reporting together in one intuitive solution.
Whether you’re communicating with customers, prospects or members, our tools make it easy to deliver the right message at the right time.
From advanced automation and detailed reporting to industry-leading deliverability and UK-based support, Campaignmaster gives you everything you need to create and send better campaigns with confidence.
Everything you need to create better campaigns
From campaign creation and automation to reporting and deliverability, everything works together to help you build smarter campaigns and achieve better results.
Create beautiful campaigns
Design eye-catching emails with an intuitive editor and flexible templates that bring your brand to life and engage your audience.
Automate every journey
Build automated customer journeys that welcome subscribers, nurture leads and trigger emails based on customer behaviour.
Target the right audience
Segment contacts using customer data and custom fields to deliver more relevant, personalised campaigns.
Measure every campaign
Track opens, clicks, conversions and engagement with clear reports that help you improve every send.
Reach customers everywhere
Reach customers through email and SMS from one platform for timely, coordinated communications.
Grow your audience
Grow your audience with branded forms and landing pages that connect directly to your email lists.
Connect your business
Integrate with CRMs, websites and business systems using ready-made connections or our flexible API.
Reach the inbox
Improve inbox placement with SPF, DKIM, DMARC, spam analysis and reputation monitoring built into the platform.
Proven by experience. Trusted through results.
The numbers reflect more than two decades of helping organisations deliver reliable customer communications.
Marketing automation that works while you do
Do less manual work and let automation keep your marketing moving. Create customer journeys that respond to behaviour, timing and data — so every contact receives relevant communications at the right moment.
Whether you’re welcoming new subscribers, following up after an enquiry or re-engaging inactive customers, Campaignmaster helps you create automated journeys that work in the background.
Welcome new contacts
Automatically welcome new subscribers with personalised onboarding journeys.
Nurture leads
Turn enquiries into opportunities with automated follow-up journeys.
React instantly
Trigger timely communications based on purchases, form submissions or behaviour.
Recover opportunities
Re-engage inactive contacts or recover abandoned journeys automatically.
Measure results
Track every step of the customer journey with detailed reporting.
Save valuable time
Replace repetitive manual tasks with automated journeys that run 24/7.
Email marketing you can trust to deliver
Getting an email sent is only half the job. Campaignmaster helps maximise inbox placement through trusted infrastructure, robust authentication and proactive monitoring, giving every campaign the best possible chance of reaching its audience.
Protected reputation
Keep your sender reputation healthy with trusted authentication and ongoing monitoring.
Better inbox placement
Designed to maximise deliverability and reduce the likelihood of spam filtering.
Expert guidance
Our UK-based specialists are here to help with setup, best practice and ongoing support.
Delegate your sending domain to us and we’ll configure and manage the DNS records required for reliable email delivery. This includes industry-standard authentication protocols such as SPF, DKIM and DMARC, helping recipient mail servers verify that your emails are legitimate, trusted and authorised.
How this helps deliverability:
A dedicated sending domain and IP give you greater control over your sending reputation and email performance. We handle setup and IP warm-up, helping establish a trusted sending history from the start.
How this helps deliverability:
We continuously monitor sending IP addresses and domains to identify potential deliverability issues before they impact your campaigns. If we detect any changes in reputation, we act quickly to help protect your sender standing and maintain strong email performance.
How this helps deliverability:
Before sending, our built-in HTML and spam analysis tools help identify potential issues that could affect email performance. By reviewing your email structure, content and formatting, you can make improvements before campaigns reach your audience.
How this helps deliverability:
Our team provides expert guidance to help you get the most from your email campaigns. From technical configuration to campaign optimisation, we’re here to support your deliverability goals. From technical configuration to campaign optimisation, we’re on hand to help you maintain strong email performance.
How this helps deliverability:
Trusted by organisations across every sector
From global brands and public sector organisations to charities and growing businesses, Campaignmaster helps teams communicate with confidence.
Aviva
Insurers
Helping one of the UK’s largest insurers deliver reliable email communications backed by account management.
Financial Services
University of
Warwick
Working closely with one of the UK’s leading universities to communicate with students, staff and stakeholders.
Higher Education
Thomson Snell
& Passmore
Helping one of the UK’s oldest law firms deliver professional emails backed by responsive support and expertise.
Legal Services
Solicitors Regulation Authority (SRA)
Supporting the SRA with secure communications and bespoke platform development tailored to their evolving requirements.
Public Body
| What our customers say
Scottish Information Commissioner
We’ve been using Campaign Master for our organisation’s newsletters for several years now, and have never been in doubt about renewing our contract with them.
The platform itself is incredibly user‑friendly, offering a wide range of tools and options that make building engaging email campaigns straightforward – even for those without a technical background. From adding images and links to managing large subscriber lists, everything is intuitive and efficient.
But what truly sets CampaignMaster apart is their outstanding customer service. Whenever we encounter an issue or need guidance, I have a named contact I can email directly. They respond quickly and always ensure I’m connected with the right expert for the problem at hand. Without fail, they manage to find solutions, often going above and beyond to make sure everything works exactly as we need it to.
If you’re looking for a reliable service to create and distribute newsletters – especially to large numbers of subscribers – Campaign Master is an excellent choice. Highly recommended.
Frequently asked questions
General Email Marketing
Email marketing software are tools that let you create, send, and manage mass email campaigns to your customers and subscribers. It helps businesses grow by improving engagement, increasing sales, and automating communication – all from one platform.
Email marketing helps businesses reach their audience directly, build stronger customer relationships, and increase sales. It is a cost-effective way to promote products and services, automate communication, and keep customers engaged with your brand over time.
A specialised email marketing platform makes it easier to create, send, and manage campaigns at scale. It helps ensure your emails are delivered to inboxes, not spam folders, while providing tools for automation, personalisation, and performance tracking – so you can run more effective campaigns and get better results.
Getting Started
When choosing an email marketing platform, consider ease of use, deliverability, and the features available, such as automation, personalisation, and reporting. A good platform should also scale with your business and offer expert support – helping you get better results from every campaign.
The cost of email marketing can vary depending on the platform and how you use it. Many providers charge based on the size of your contact database, meaning costs increase as your business grows.
At Campaignmaster, we take a different approach – pricing is based on the volume of emails you send, not the size of your database. This means you’re free to grow your audience without being penalised, giving you more flexibility and better value as your business scales.
Switching email marketing platforms doesn’t have to impact your deliverability if handled correctly. At Campaignmaster, we make the transition smooth by setting up and managing key deliverability essentials, including DNS configuration, SPF and DomainKeys authentication, and IP warming.
We also monitor sender reputation and provide tools like spam and HTML analysis to ensure your campaigns are optimised from day one – so you can switch with confidence and continue reaching the inbox.
Understanding CM Email Marketing
CM Email Marketing is designed to give you everything you need to create, send, and optimise campaigns in one easy-to-use platform. With email and SMS in one place, strong deliverability tools, and flexible pricing based on email volume (not database size) it’s built to grow with your business.
You’ll also benefit from responsive, expert support, so whether you’re just getting started or scaling up, you have the tools and guidance to achieve better results.
CM Email Marketing uses a combination of proven tools and best practices to help ensure your emails reach the inbox. This includes authentication methods such as SPF and DomainKeys, managed DNS setup, and ongoing reputation monitoring.
We also provide features like HTML and spam analysis, IP warming, and dedicated sending options – all designed to optimise your campaigns and protect your sender reputation from the moment you send.
Yes, CM Email Marketing integrates with a range of popular CRM systems, including Salesforce and Microsoft Dynamics 365. We also offer custom integrations built by our in-house developers, ensuring the platform works seamlessly with your existing setup.
In addition, our powerful API allows us to connect with almost any system, giving you the flexibility to integrate with the tools your business relies on.
