Customised Content
 
 
   
   
 
 
 
 
Customised Content removes the need to create multiple emails containing similar content, allowing you to dynamically change the content based on your subscribers preferences.

Let’s say you’re sending out a campaign about football clubs, but your recipients support different teams and you want to send relevant content to each and every subscriber. With the number of teams out there, we’re guessing you probably don’t want to create hundreds of different emails. This is where Customised Content comes in. You simply create the variable content and drop into your campaigns. Hey presto! Everyone gets information about their favourite team.

In the example below the main image in the campaign has been tailored to match subscribers preferences.
 
 
 
 
 
 
 
 
   
   
 
 
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