Although email marketing is our first love, SMS is another great way to communicate with people. Nearly everyone has a mobile phone these days and messages can be delivered in an instant, so it’s a great communication tool if you have a short message to convey. Some people will say SMS can be intrusive and we agree that it’s not suitable for all types of messages. It’s great for a 50% discount on a pizza, but it could also be very useful as a reminder to an event, or to even drive people to your website.
You should always gain consent from your recipients to send SMS marketing messages, just as you do with email marketing campaigns.
Did you know personalisation increases conversions? It will help you deliver more targeted campaigns and improve your ROI.
Keep your message short and straight to the point. It is always a good idea to offer a click through to your website.
Timing is very important when it comes to SMS Marketing. Some businesses can get frequency wrong and this could impact your brand reputation
Send your customer base promotions which cannot be found online or in-store. Be mindful to not send marketing messages that will not benefit your customers.
Always let your recipients know that they have the option to opt-out as this is a legal requirement. Use capital letters to make it obvious.