Email Marketing

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CMAdvantage is the email marketing platform of choice for marketers looking for an easy to use, yet powerful system to design and build emails. We are a software provider that truly believes in providing a great customer service experience. So, if you’re looking for great technology coupled with great service, you’ve come to the right website! According to the DMA email marketing has an ROI of 3700% and is 40 times more effective at acquiring new customers than Facebook or Twitter. So, if you have not already explored how email marketing can help promote your business, read on.

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What is Email Marketing?


Email marketing is targeting and sending email messages to impact recipients in a variety of ways. These ways could include:

  • Enhancing the relationship of a merchant with its current or previous customers
  • To encourage customer loyalty and repeat business
  • Acquiring new customers
  • Convincing current customers to purchase something
  • Sending an informative message

Benefits of Email Marketing


Firstly, it costs a fraction of the price to send emails than direct mail.

Secondly, it’s measurable. How would you know if your glossy brochure made it to the intended person or the bin? That’s right you wouldn’t, but email marketing would let you know how your email has performed. For example reads, clicks or both even and a whole heap more!

There’s the time sensitive factor too. You may have printed your wellington boots brochure back in April showers time when everyone could have done with a pair of wellies, but now it’s scorching sunshine out there so probably not the best time to dispatch that load of catalogues. See?

Email Marketing Benefits Animation - Campaignmaster

A further advantage is that email is personal. Nearly every one has a personal inbox, some people even have multiple accounts and you will always need an email address for some form of authentication.

When you make a purchase online, you will be asked where to send the confirmation to. When you set up a social media account you need an email address to set up your account. So there is no sign of email dying out especially when you comprehend that the total number of worldwide email accounts is expected to increase to well over 4.3 billion this year.

So hopefully now you’re convinced you need some email marketing in your life. But it still doesn’t stop there, as email can be integrated into a variety of other online solutions to work even harder for you!

List Management


Campaignmaster works with your existing email marketing lists and allows you to import as much email marketing subscriber data as you like. Upload a basic list or link directly with your CRM system. Furthermore, create a target audience by building segments and criteria to ensure you send the right email to the right people at the right time.

With our unlimited personalisation, you can ensure you address your subscriber effectively and make the email personal to them.

We know the value of a healthy subscriber list, so we’ll also handle all sign-ups, unsubscribes and bounces for you automatically.

Email Marketing Design


Easily import your own templates or build one from scratch using either our Open HTML or Drag and Drop editors. Don’t have a template? No problem, we’ll create a bespoke design for you. Our intuitive content editors make short work of creating email content. Add text, images and attachments quickly and easily.

Furthermore, each account has an unlimited storage space on our super-fast server. That includes PDFs, ZIP and other attachments.

Other benefits include but are not limited to Social Sharing, RSS and Mobile Optimisation, including live previews.

Launching Campaigns


Easily target subscribers in your database by filtering them with your own custom criteria. Or maybe you could send your best email design by testing a small set of subscribers with multiple versions of one campaign.

Lets not forget the pre-launch checks! Be sure your email looks perfect in all email clients with unlimited testing and our comprehensive Email on Acid integration. Furthermore, Our SPAM Analysis gives your email the best possible chance of reaching all of your subscribers.

Don’t want to send right away? If you’re unavailable to launch a campaign, you can schedule it to launch itself. While you’re at it, increase your open rates by sending campaigns to subscribers when they are at their most receptive.

Reporting


Post-launch you are able to view in depth subscriber reporting including opens, reads, clicks, forwards and more. Why not use our hot-spot reports to see which links were popular with subscribers in our heat map?

Don’t stress over managing your unsubscribes. Unsubscribe requests and bounced emails are managed by CMAdvantage automatically, cutting out unnecessary manual intervention.

Finally, add in your own advanced tracking features with simple Google and Email on Acid analytics setup.

Modules


Modules are powerful add-ons that add even more functionality to your CMAdvantage account.

If you want to create a micro-site or survey, launch an SMS campaign, create dynamic content or track your ROI, CMAdvantage modules can be combined to suit your requirements and super charge your email marketing efforts.

You are able to easily mix and match our modules to cater for the needs of your business. Get in touch now to see how our modules can benefit you.